Halifax IDA Press Release - January 2015
The Halifax County Industrial Development Authority (IDA) looks back on 2014 as a year of continued improvement and advancement. The IDA looks forward to 2015 as a year with much promise. "We took our new way of operating - Brighter, Bolder, Business – and infused it throughout our organization and operations," says Matt Leonard, the IDA's Executive Director. "It is important to the success of our mission that we operate as much like a 21st century business as possible. We do this through what I refer to as our A.M.M.O. We continuously evaluate and improve our Assets, Message, Mission and Organization." The IDA has completed an organizational restructuring, comprehensive Strategic Plan, and refined its targeted Marketing Plan. "Success starts with effective planning. We've done that, and begun implementing those plans. Success requires a new proactive and collaborative approach."
The IDA rebranded its best assets for attracting new industries. "We aligned our asset logos and names, and gave them an instant sense of place in a very competitive worldwide marketplace," says Kristy Johnson, IDA Manager of Marketing & Business Development. "This provides real recognition for our prospects when it comes to both location and opportunities. They know quickly where we are, and what we can do for them." The IDA chose to use the Southern Virginia trademark on as many assets as possible. As examples, Riverstone Technology Park became Southern Virginia Technology Park (SVTP), Riverstone Energy Center became Southern Virginia Product Advancement Center (SVPAC), and Green View became Southern Virginia Advanced Manufacturing Center (SVAMC).
"We find the community particularly excited about SVAMC," Leonard says. "Many remember it when it was Daystrom Furniture and are happy to see it being readied for the future." SVAMC includes three buildings on 34 acres, the largest of which is over 330,000 square feet. "We're integrating our assets' focuses toward success. SVAMC, SVTP and SVPAC have deliberate links."