A bold and modern new logo now brands the Industrial Development Authority of Halifax County.

The new logo was unveiled at a reception held at Riverstone Technology Centre for new Halifax County Administrator Jim Halasz, new Halifax County School Superintendent Dr. Merle Herndon and new Halifax County Industrial Development Authority Executive Director Matt Leonard.

The Authority's board members unanimously selected the design after weeks of working with Glerin Business Resources, a design firm headquartered in Halifax. The company undertook the task of updating the Authority’s brand identity which had not changed for more than a decade. Glerin will next tackle the redesign of the IDA website.

“I cannot stress enough how collaborative this exercise has been with Glerin. Their entire team has exceeded my expectations,” said Leonard.

“It was important for us to have a clear understanding of the direction and the message that the IDA wanted to present to the world. Starting with the logo helped us to chart that direction,” said Lisa Kipps-Brown, Glerin President and CEO.

Glerin Creative Director Ben Capozzi said the team worked through many, many visual themes to reflect the IDA both as it is and as it aspires to be. “The final design is contemporary and progressive and reflects the Authority’s aptitude on the national and international stages.’ The logo makes references to land, the power grid, and even a cityscape, all of which is intended to reflect Halifax’s strengths in logistics, energy, advanced manufacturing, and community.

The IDA has implemented the new logo in the branding of their newsletter, Facebook, Twitter and LinkedIn pages and will be updating business cards and letterhead as well as other collateral materials. Glerin has also made some temporary changes to the existing IDA website until the new website is launched later this fall.