Officials eye busy tourism year as VIR kicks off a weekend of speed
Virginia International Raceway is kicking off its season of major spectator events this weekend, marking the beginning of what promises to be a busy tourism season for the Danville, Halifax County and Pittsylvania County area.The two events, Hyperfest: The Automotive Amusement Park and the SRO GT World Challenge, will bring tens of thousands of motorsports fans to the area in May and June.
The season gets underway with Haltech Hyperfest on Friday-Sunday. Hyperfest is one of the largest motorsports festivals on the East Coast and features road racing, car shows, ride-alongs, obstacle courses, karting, a kid zone, live music and more — truly something for everyone.
The second event, the Fanatec SRO GT World Challenge America Powered by AWS will take place June 16-18, bringing the upper echelon of GT sports car racing to VIR.
Each of these events will bring both new and familiar faces to VIR and in turn, the surrounding areas, and an opportunity for our residents to show why we love the region so much.
“We’re so fortunate to have one of the most sought-after racetracks right in our backyard,” said LaTonya Hamilton, director of Halifax County Tourism. “2022 was a record-setting year for VIR and 2023 promises to be even better with new schedule additions, track upgrades and more. We want our local businesses to be aware of events so they can prepare and show VIR visitors how special our community is.”